 Design illustrations, brochures, logos, signs, books, magazine covers,
annual reports, banners, advertisements, and other designs
 Making sure artwork is correct and supplied in the right format/sizes/color
codes before being sent to press and production facilities.
 Preparing mockups and presenting to clients before deciding on a final
design/concept.
 Illustrate concept by designing rough layout of art and copy regarding
arrangement, size, type size and style, and related aesthetic concepts.
 Bringing the brief and concept to life based on the client’s needs and
vision.
 Thinking creatively to produce new ideas and concepts and developing
interactive design
 Keeping budget, time and production constraints in mind.
 Edit proofs to the client’s specifications and getting signoff/approval
before finalizing the artwork.
 Working and collaborating with art directors, copywriters, photographers,
and other designers.
 Adhering to a client’s brand identity and guidelines.
 Ensuring brand consistency throughout various marketing projects.
 Prepare finished copy and art by operating typesetting, printing, and similar
equipment; and purchasing from vendors.
 Maintain technical knowledge by attending design workshops; reviewing
professional publications; and participating in professional societies.
 Meet with clients to determine the scope of a project
 Advise clients on strategies to reach a particular audience
 Determine the message the design should portray
 Create images that identify a product or convey a message
 Incorporate changes recommended by the clients into the final design
 Review designs for errors before printing or publishing them.
 Select type size and style to enhance the readability of text and image.
 Produce drafts for review by clients and make revisions based on the
feedback received.
 Review final productions for errors and ensure that final prints reflect client
specifications.
 Use the appropriate colors and layouts for each graphic
 Test graphics across various media
 Liaising between the marketing and design teams to ensure deadlines are
met.
 Estimating the time required to complete a job and providing quotes for
clients
 Proofreading to produce accurate and high-quality work