The Word Bird - for words that take flight!
Your personal project, brand or campaign deserves to soar!
Writing is my passion, and grammar my obsession. Whether you need content writing or an eagle-eyed proofreader, I can help you make your ideas stand out and engage your audience. As a writer, editor and proofreader with over seven years’ experience working both freelance and as a part of an agency, I am equally comfortable with digital content, business writing, academic editing, and marketing copywriting.
Freelance Copywriter, Editor & Proofreader
As a freelancer, I bring my creativity and years of agency experience to bear on every project, no matter how big or small. My work has been diverse, from creating website content to proofreading annual reports.
Copywriter & Social Media Manager
I created all content for the creative agency, from proposal documents and presentations to website content and blog posts to point-of-sale collateral and social media. Clients included the Joburg Shopping Festival, Standard Bank, Mondelez South Africa (Oreo, Cadbury, Chappies, Royal Baking Powder & others), Baileys, Gauteng Tourism Authority and the University of Johannesburg. I also managed a variety of social media accounts on Facebook, Twitter, LinkedIn and YouTube. I was also a part of the creative team, involved in marketing activations and concept development, and worked closely with the design team to execute work at the highest standard possible.
In this role, I managed and created all communications, both internal and external, for the SVAI and its flagship event, the Africa Shared Value Leadership Summit, excluding PR liaison. In this capacity, I developed, created content for and managed the websites, created content for and managed the social media, wrote blog posts, articles and press releases, and many other types of business-focused content. In the process, I gained a thorough understanding of the Shared Value concept and ethical/purposeful business in general.