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freelancer
Mikhail Coghill
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Member since October 20, 2020

SEO Specialist

I am fluent in English and have over 3 Years experience as an SEO Specialist.

I consider myself as focused, hardworking and pride myself on completing any task given to me. Determination and excellence drive me to achieve the goals I have set for myself to succeed in my career. I am always open to new challenges and opportunities to grow and learn new skills to enhance my abilities.

I have mainly dealt with technical aspects of the industry, specifically Technical SEO, which consisted of conducting technical audits and providing recommendations to improve a websites crawlability and indexation. I do however have various other SEO competencies such as On-page SEO and local SEO just to mention a few.

I have also been exposed to working with small and large-scale clients, mainly in the Australian and European markets.

Experience

SEO Freelance

  •  Ad Hoc - Freelance SEO
  •  Sep 2019 - Present

Duties:
● Technical Audits
● Keyword Research
● On page SEO Recommendations
● Competitor Analysis
● Backlink Audits

SEO Specialist

  •  The Media Image
  •  Jun 2018 - May 2019

Duties:
● Performing Technical Audits, in conjunction with a team
● Technical Audit checks consisting of: Page Speed, Response Code Errors, and Mobile Friendly Assessment, Duplication issues, and more.
● Assisting with Site Migrations - Preparing URLs and 301 redirection
● Keyword Research and Metadata creation
● Schema Markup Data for Local Business and Organizations
● Optimizing and Analyzing Google My Business listings
● Managed blog article uploads for clients on various CMS platforms.
● Setting up Search Console
● Monthly Reporting- Data Studio and Google Analytics
● Internal Linking Strategies
● Backlink Profile analysis
● Backlink Citations
● Link Detox - Disavow Toxic Backlinks

Achievements:
● Further increasing my Technical SEO understanding and experience.

Junior SEO Specialist

  •  Titan Digital – Digital Marketing Agency
  •  Mar 2017 - May 2018

Duties:
● I was responsible for several smaller clients, below are the SEO tasks that was part of my strategies:
● Keyword research & Metadata recommendations
● H1 recommendations
● WordPress - Updating On page SEO elements
● Site Architecture & Page expansion
● Internal Linking Recommendations
● Basic Technical Audits - Page Errors, Meta Titles, Meta Descriptions, Broken Internal Links
● Backlink Analysis - Disavowing Bad Backlinks
● Backlink Strategy - Citations
● Basic Competitor Analysis
● Google My Business - Creating and Optimizing Listings
● Claim and Verifying, Bing and Apple Maps Local Listing
● Generating Review Handouts
● Generating Local Business Schema.
● Monthly Google My Business Reporting
● Basic Google Analytics and Search Console experience
● Basic Goal setting - Google Tag Manager and Google Analytics
● Basic SEO Migration Process

Achievements:
● Creating SEO Campaign proposals and successfully obtaining upsells.
● Managing client expectations.

SEO Intern

  •  Media Vision Interactive – Digital Marketing Company
  •  Dec 2016 - Feb 2017

Duties:
● Keyword Research
● Creating Meta Titles
● Updating Meta Titles via CMS – Experience in WordPress and Shopify
● Recommending H1’s
● Basic Technical Audits
● Basic Competitor Analysis

Achievements:
● Kick start of my career in SEO
● The ability to understand and grasp the basics of SEO.
● Understanding the technical aspect that my job requires.
● Building client rapport