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freelancer
Tofara Chokera
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Member since June 15, 2021
Profile health 85%

Empowering Women to Adopt Digital Marketing and Innovation

I am an enthusiastic Information Systems and Technology professional and Digital Marketing Expert who enjoys being part of a successful and productive team.  I develop innovative and creative solutions to problems.

I am proactive individual with a logical approach to challenges. I am equipped with extensive experience in the IT industry . I am a Certified Digital Marketing Professional who helps organisations to grow using innovative solutions and embracing digital marketing.

 

Achievements

 

  • Developed an E-learning platform called www.edigitalskillsacademy.com . This aims at making Digital skills sharing programs or courses accessible for free by anyone .
  • Development of an online Book Shop . www.ravabookstore.com . This helps writers and bookshops to sell their books online to the global community.
  • Founded TofaraOnline , a platform which is transforming businesses online by offering Digital Marketing consultancy services.
  • Wrote and Launched a Book : Tech-Driven Marketing – The Essential Practical Guide to Digital Marketing in Africa.
  • Formulation of Disaster Recovery Policies and Procedures .
  • Implementation of automatic scheduled Backups of all critical systems and applications using Symantec backup Exec.
  • Managed the successful delivery of IT and Digital Marketing projects on strict schedules and budgets.
  • Developed and implemented IT standards, procedures and policies.

I am the Founder of TofaraOnline . A Digital Marketing and Innovation Consulting Trust which aims at empowering women and businesses to embrace technology and innovative tech based solutions in their businesses so that the grow online .

Experience

digital marketing expert

  •  TofaraOnline : Digital Marketing and Innovation Consulting Trust
  •  Jul 2017 - Present

Managing, training, guiding and mentoring digital marketers
Building and planning marketing strategies for SMEs and large organisations
Create content marketing strategies
Measuring ROI’s and KPI’s.
Preparing and managing digital marketing budget
Overseeing the company’s social media accounts
Tracking and measuring SEO and Google Analytics metrics and providing suggestions for improvement.
Building multi-faceted webinar marketing, direct transaction, and lead generation campaigns
Creating and managing webinar digital marketing calendar

Good knowledge of digital marketing channels
Solid experience with online marketing tools and best practices
Hands-on experience with SEO, and Google Analytics
Familiarity with web design.
Measure and report performance of all digital marketing campaigns, and assess against goals
Work with major companies to design and implement a comprehensive marketing plan
Provide thought leadership and perspective for adoption where appropriate
Help small and medium sized businesses by : Conducting in-depth content and social media audits based on client's owned media assets.
Facilitate content marketing workshops with a focus on content creation, best practices and distribution techniques and how to build an audience through content
Create, initiate and provide testing for email marketing using MailChimp

Engineer - IT Support

  •  Murowa Diamonds
  •  Apr 2008 - Jun 2021

Implemented a new data center that originated as a 100% physical system to a virtual environment . Administer VMWare. 
Introduced a System Center Operations Manager (SCOM) to provide granular monitoring for servers and network devices.
Windows 2003 - 2012 Server Infrastructure Administration.
Servers include the Virtual Controllers or Hosts, Domain controller, Exchange Server, Active Directory, Backup Server, ERP Server, Database Servers, File Server and DHCP Server.
Symantec Anti-virus deployment on all servers, 
Monitor video surveillance via NETBOTZ on all servserver roomroom  environment.
Documenting Disaster Recovery procedures for various applications and servers.
Ensuring that backups on various applications are done on a timely basis and backup reports are extracted using Symantec Backup exec.

Implemented a new data center that originated as a 100% physical system to a virtual environment . Administer VMWare.
Introduced a System Center Operations Manager (SCOM) to provide granular monitoring for servers and network devices.
Windows 2003 - 2012 Server Infrastructure Administration.
Servers include the Virtual Controllers or Hosts, Domain controller, Exchange Server, Active Directory, Backup Server, ERP Server, Database Servers, File Server and DHCP Server.
Symantec Anti-virus deployment on all servers,
Monitor video surveillance via NETBOTZ on all server room environment.
Documenting Disaster Recovery procedures for various applications and servers.
Ensuring that backups on various applications are done on a timely basis and backup reports are extracted using Symantec Backup exec

Perform system and Application Server audits for ERP - MS Dynamics AX2009.
Administration of applications which include Vulcan , Fantasy for diamond recovery and tracking, Health , Safety and Environment Legal software .
Interact with vendors to manage licensing of all Microsoft applications.
Maintain Service Level Agreements with service providers to resolve hardware or software issues which require escalations.
Responsible for the functionality, administration and security of 200+ desktop and laptop systems.
Test all software before purchases while continually reviewing IT budget and approved invoices.
Ensuring proper documentation of various applications to ensure business continuity.
Good technical report writing skills, interpersonal and communication skills with an ability to communicate at all levels.
Experience as a Team Leader for projects and systems migrations.
Ability to work to rigorous deadlines and stay within quoted budgets..